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Not 37signals

Sep
22

37Signal’s blog Signal v. Noise use to be a daily read for me.  They always provided an interesting look at web design and usability.  I especially enjoyed their commentary in their “screens around town” posts.  But, lately I have been going less-and-less to the blog.  And, honestly it is because of posts like this one:  I liked Microsoft better when they were not A**holes.  The post curses.  It is poorly researched (as pointed out in the comments).  And, its tone is caustic, at best.  Lets not forget that at its very root, this blog is a company blog.  With that in mind, is this the type of tone you would want to convey if you owned a company?

I am disappointed.  This use to be one of my favorite blogs, and honestly, one of my favorite companies.  I even featured them in a presentation I gave for my IS5800 course as an example of how to do a company blog.  Now, I am not so sure.  I expect this type of writing from other blogs, but not 37 signals.